Lower-Calorie Foods and Beverages Drive Healthy Weight Commitment Foundation Companies Sales Growth | Hudson Institute

Reports

May 30, 2013

Lower-Calorie Foods and Beverages Drive Healthy Weight Commitment Foundation Companies Sales Growth

Our evaluation concludes that lower-calorie products drove HWCF member sales growth at a disproportionate pace compared to higher-calorie offerings over the 5-year evaluation period.

Hank Cardello

Former Senior Fellow and Director, Food Policy Center

Jeffrey Wolfson

CMO, FORT Group, Inc

Hank Cardello & Jeffrey Wolfson

The current research builds on Hudson Institute’s previous efforts by
examining whether CPG food companies who are members of the HWCF are increasing their sales of lower-calorie items and how that trend is influencing total company sales.

Economics Health Care