Reports
Lower-Calorie Foods and Beverages Drive Healthy Weight Commitment Foundation Companies ’Sales Growth

Our evaluation concludes that lower-calorie products drove HWCF member sales growth at a disproportionate pace compared to higher-calorie offerings over the 5-year evaluation period.

Hank Cardello
Former Senior Fellow and Director, Food Policy Center
Jeffrey Wolfson
CMO, FORT Group, Inc
Hank Cardello & Jeffrey Wolfson

The current research builds on Hudson Institute’s previous efforts by
examining whether CPG food companies who are members of the HWCF are increasing their sales of lower-calorie items and how that trend is influencing total company sales.

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