Five years ago, it was unusual to see fresh fruit in a convenience store. Today, it’s unusual to not see bananas and other healthy items in stores. What is the reason for the shift, and what is the profile of the consumer demanding better-for-you options in convenience stores?

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Iranian workers walk past a destroyed residential building due to Israeli attacks in Tehran, Iran, on June 13, 2025. (Morteza Nikoubazl via Getty Images)